Are your Facebook ads bringing in seller leads worth pursuing? Join Rafa as he reviews real investor campaigns and explains how to assess lead costs, set budget expectations, and choose what to test next.
English
Last updated
Tue, 13-Oct-2026
You’re spending money on Facebook ads, but how do you know whether they’re working?
In this REI Ads training, Rafa reviews real investor campaigns and tackles the questions that come up when leads are slow, costs feel high, or you’re unsure whether to increase your budget or try different ads.
Through live campaign reviews and investor Q&A, you’ll explore:
How daily ad spend and cost per lead relate to expected lead volume.
Why seller conversations and deal opportunities matter alongside lead costs.
What to consider when testing emotional, people-focused ads against simple Bold Message ads.
Why a handful of leads or a slow week may provide an incomplete picture.
Rafa’s approach to testing campaigns and increasing budgets gradually.
The session also introduces Muse AI as a potential resource for deeper campaign analysis and Facebook Marketplace activity.
Whether you’re getting started or deciding how to expand an existing campaign, this lesson will help you interpret your results, set more realistic expectations, and make a more informed decision about your next advertising move.
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