See how Rafa is using Muse AI to explore a less manual way to manage Facebook Marketplace property listings and buyer inquiries. He also shares an REI Ads experiment for reaching people browsing Marketplace.
English
Last updated
Mon, 28-Sep-2026
Facebook Marketplace can put properties in front of potential buyers, but keeping listings current and responding to inquiries takes consistent work. In this training replay, Rafa walks through how he is testing Muse AI to plan and manage property posts, review buyer messages, and draft replies for approval.
He also discusses how to move Marketplace inquiries toward a scheduled conversation, shows updates to the REI Ads library, and shares an experiment with paid ads placed in Marketplace. You’ll leave with practical ideas to test in your own property marketing.
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