Welcome to Ads Manager Training!

We are thrilled to have you here! This training shows you exactly how to quickly launch high-converting Facebook ad campaigns that generate motivated seller leads using REI BlackBook.

By the end of this course, you will have a live campaign running, a reliable system for capturing and managing leads, and a clear path to scaling your results.

What You Will Learn Inside:

• Campaign Launch: How to launch your first campaign using our proven, pre-built ad templates.

• Navigating the Rules: A complete walkthrough of targeting, budgeting, and compliance with Facebook’s housing ad rules so you avoid common mistakes.

• Lead Capture & Automation: How to use Facebook lead forms to capture leads, send them directly into REI BlackBook, and trigger automated follow-ups so no opportunity slips through the cracks.

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Getting Started: Watch the Training!

Dive right into the training video below to see exactly how simple this system is. We recommend watching it all the way through once just to get the big picture of how everything works together.

Your Implementation Toolkit

Whenever you are ready to actually build and launch your own ads, you will need to make sure your Facebook infrastructure is ready to go (Business Page set up, Ad Account created, and billing attached).

Use these two quick resources to guide you through the setup process when you are ready to pull the trigger:

1. The Client Onboarding Resource Guide

This covers the four mandatory steps you must complete before launching an ad, including setting up your page, adding your credit card, and completing Facebook's required verifications.

Read the Onboarding Guide Here

2. The Complete Guide to Launching Your First Ad

This walks you through exactly how to connect your Facebook account to REI Ads and what happens when you click "launch."

Read the Launch Guide Here

Note: If the setup process feels like a lot, don't let it slow you down! Jump into the training video first so you can see us walk through the process together. It's easier than it looks!