This course shows you how to quickly launch Facebook ad campaigns that generate motivated seller leads using REI BlackBook.
You’ll learn how to set up your ad account, connect everything properly, and launch your first campaign using proven, pre-built ad templates. The training walks you through targeting, budgeting, and compliance with Facebook’s housing ad rules, so you avoid common mistakes that cause campaigns to fail.
You’ll also see how to capture leads using Facebook lead forms, send them directly into REI BlackBook, and trigger automated follow-up so no opportunity slips through.
By the end, you’ll have a live campaign running, a system for capturing and managing leads, and a clear path to improve performance and scale your results.
10-Apr-2026