In this training, Rafa walks through the foundational setup required to successfully use REI Ads with Facebook and REI BlackBook.

You'll learn how to connect your Facebook Business Manager account, configure ad assets, create custom fields, and integrate Facebook Lead Forms so incoming seller leads are properly captured and organized inside your CRM. The session also covers common setup considerations and best practices for ensuring your lead generation system is working correctly before you begin scaling your advertising efforts.

By the end of this lesson, you'll understand how the pieces fit together and have a clear roadmap for building a reliable lead flow from Facebook into REI BlackBook.